Marketing teams are creating more content than ever before and leading research tells us that 80% of B2B purchase cycles are completed before the buyer considers contacting the vendor. So how can you get this content in to the hands of your customers & end-customers, at the exactly right time during their buyer journey? Join this session to hear how your sales teams can become an extension of your marketing team by using social media to amplify content, interact with prospects and customers whilst building pipeline.
Alison is Head of Marketing and Channel for UCC at LogMeIn. Over the past 20 years Alison has been immersed in the technology industry, leading marketing teams within the software and SaaS worlds. Alison overseas EMEA marketing and the partner ecosystem for LogMeIn’s UCC portfolio. Prior to joining LogMeIn, Alison worked at other technology giants including SAP and Sage, a journey taking her from Ireland to Australia, Germany and back to Ireland. Alison specializes in programmatic demand generation both for direct and indirect channels.